A self-initiated exploration of beer packaging and brand identity, developed from the ground up to explore how concept, typography, color, and visual language can come together to create a distinctive and cohesive product brand. The project showcases my approach to developing a packaging system, from initial creative direction and brand positioning through identity development and final package design. While conceptual, the work reflects the same strategic and visual thinking I bring to client-driven branding and packaging projects.
What can I say. The Dragon Wagon... love it.
